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What is the difference between a splash and a title screen?
A splash is a logo the player cannot use. A title screen is the first page with Start or Continue.
Scroll for moreTitle and Splash Patterns in Mobile Games
A splash is the branded pause before the game can be used. A title screen is the first interactive page, with Start or Continue. Strong splashes are a logo and nothing else. Strong title screens offer one way in.
What repeats
- The studio or game mark, centered.
- No shop, no currency, and no settings on a splash.
- A title screen adds one Start action and, sometimes, continue or played-before.
What varies
- Brawl Stars and Call of Duty: Mobile hold on a studio wordmark.
- Bloons TD 6 and Disney Solitaire put characters behind a Start or a title, because the cast is the product.
Questions
Why do some splashes show characters?
Bloons TD 6, Disney Solitaire, and Cookie Run: Kingdom use the cast as the brand. Brawl Stars and Call of Duty: Mobile use the studio mark alone.
How should a designer use these references?
Keep the splash free of buttons. Put the first real choice on the title screen.
Examples from shipping games
More Splash Screen stills
Brawl Stars
The Supercell mark on black. No buttons.
Call of Duty: Mobile
The Activision wordmark, centered, before the game menu exists.
BitLife
An orange field, the BitLife wordmark, and the publisher marks. Still no choices.
Bloons TD 6
The title logo, monkey heroes, a green Start, and I’ve Played Before.
Disney Solitaire
A cast of characters around the title. The splash is the pitch.
Cookie Run: Kingdom
A story splash, Premonition of Doom, with characters in a hall before play begins.
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The 6 screens above are the public sample of splash screen screens. An account opens the rest of the library, including flows and mechanics.
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